Ebook tiếng anh cực hay SEO For Dummies 6th

Introduction 1

Part I: Getting Started with SEO 5

Chapter 1: Surveying the Search Engine Landscape 7

Chapter 2: Search Results, Deconstructed 23

Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover 31

Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy 49

Chapter 5: Making Your Site Useful and Visible 67

Part II: Building Search Engine‐Friendly Sites 83

Chapter 6: Picking Powerful Keywords 85

Chapter 7: Creating Pages That Search Engines Love 107

Chapter 8: Using Structured Data Markup 135

Chapter 9: Avoiding Things That Search Engines Hate 143

Chapter 10: Dirty Deeds, Done Dirt Cheap 163

Chapter 11: Bulking Up Your Site — Competing with Content 179

Chapter 12: Finding Traffic Through Local-Search Marketing 203

Part III: Adding Your Site to the Indexes and Directories 229

Chapter 13: Getting Your Pages into the Search Engines 231

Chapter 14: Submitting to the Directories 247

Chapter 15: Product Search: Remember the Shopping Directories and Retailers 257

Part IV: After You’ve Submitted Your Site 283

Chapter 16: Using Link Popularity to Boost Your Position 285

Chapter 17: Finding Sites to Link to Yours 309

Chapter 18: Even More Great Places to Get Links 331

Chapter 19: Social Networking — Driven by Drivel 343

Chapter 20: Video: Putting Your Best Face Forward 351

Chapter 21: When Google Bites Back: A Guide to Catastrophe 357

Part V: The Part of Tens 377

Chapter 22: Ten-Plus Myths and Mistakes 379

Chapter 23: Ten-Plus Ways to Stay Updated 387

Chapter 24: Ten-Plus Useful Things to Know 393

Index 409